Olansi Electric will be the Foxconn in air purifier industry

               Olansi Electric will be the Foxconn in air purifier industry

    "Why you do not do your own brand and choose OEM?"  "We want to use the brand power to serve the national consumer." From the spotlight switch to the air purifier, Olansi from the beginning has choose the line of OEM, and for marketing Director Jiawei Zhao said under the market competition environment, It is the the long-term development.

    In the reception room, the author found a lot of well-known brand logo of the box. It is understood that there are many well-known domestic air purifier brand, looking for its OEM products.

  

    OEM development road

  In 2011, Olansi is the first one in domestic R & D and manufacturing vehicle air purifier, and sold to overseas countries and regions. At this time, Olansi fancy only for foreign air purifier market. It is reported that in foreign countries, the popularity of air purifier has reached 70%, while the domestic market is less than 0.5%, such a huge space for development, so that Olansi began to concentrate on the domestic market.

    In 2012, Olansi has depth of the study of international climate development and the status of the Chinese market, the development of the Chinese market home air purifier investment strategy, and organize all kinds of elite, layout of the future. "At that time, the air purifier is not very hot selling, but we have found the market in the early of time, We think air purifier have good market for it. Zhao explained that the current market there are many small businesses, are from the second half of last year, And even this year began to emerge, these are directed at the "haze" to stimulate the air purifier consumer market, only to choose to do this product, and Australia from the long-term development considerations, from market research, product development, manufacturing , Are layers of in-depth thinking, in 2013, launched a total of four series of ten air purifier boutique.

    This year, Olansi has set up a dedicated air purifier business, to determine the brand strategy, a comprehensive listing of new products. According to Zhao revealed that the current Australia has been with a number of well-known brand air purifier to reach cooperation.

    Whether it is product design, or manufacturing, Olansi has its own unique advantages, and OEM road, it is the first step in long-term development.

    For all consumers to provide a healthy indoor environment

  The line of  Professional OEM, Whatever in Olansi product design or product manufacturing both have make it meticulous and perfect. The air purifier industry's "Foxconn", Olansi thoughts not only that.

    Air purifier due to PM2.5, formaldehyde and other indoor and outdoor environmental pollution problems in the terminal popular, some brands such as Konka, Rongshida, TCL, Gree and other involvement is to stimulate the air purifier market instantaneous rapid growth. And Australia, as early as three years ago, the haze has not yet extended, the air quality "good", it has fancy the market. It can be said that Australia, do not only the product, but also a service.

    Air purifier, different from other home appliances, brand awareness in the market competition occupies an absolute advantage. The concept of market consumption, but also tend to brand high value products. I visited the major home appliance shopping malls learned that since the second half of last year since the prevalence of this product, 3,000 yuan or so of the best air purifier sold, and 1,000 yuan -2000 yuan of products are sold. This phenomenon shows that the current market is decided by “brand”

"From a new brand to start, but the market acceptance is not high, it is difficult to do long. 'Professional people do professional things', our strengths in the design and production, terminal channels and marketing is the advantage of major brands, we doing business all over the world and aim to complementary and gain to win-win with each other.  rather than “nausea competition "

based on this, Olansi has chose OEM.

In the early of 2006, OEM's profit is still high, but now, but it is not. Air purifier profits which high

is nearly a year, suddenly came out so many unknown air purifier products. The pursuit of short-term profits,is the purpose of many businesses.

OEM's

As for Olansi an ideal business must not harm the interests of consumers for profit, It is also Olansi ultimate goal choice to do OME, Ant which is "for all consumers to provide a healthy indoor environment." At present, Olansi has become a member of the Air Cleaners China Industry Alliance, and serve different well-known brands, and strive to use other brands of power, the real health and environmental protection of the air purifier to bring more consumers.

Do business, from the interests of consumers and the overall product development to consider the whole, Australia has done. Professional purifier OEM / ODM positioning, Australia this business, will be in the air purifier this red sea highlights its own value